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NCAA to lift ban on name, image and likeness recruitment deals

  • The NCAA will lift its ban on athletes negotiating name, image, and likeness deals before college enrollment, as announced by Tennessee Attorney General Jonathan Skrmetti during a lawsuit settlement.
  • The settlement, still pending court approval, allows college athletes to negotiate compensation during recruitment.
  • Attorneys general from various states participated in suing the NCAA over the policy to ensure athletes benefit from the multi-billion-dollar college sports industry.
  • The NCAA must publicize NIL changes for five years and consult states before any proposals take effect as part of the settlement terms.
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Krem2 News broke the news in Spokane, United States on Monday, March 17, 2025.
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