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NBCUniversal Says Its NBA Inventory Is Nearly Sold Out

Summary by TvTechnology
Strong demand for the first season of its new NBA deal exceeded expectations, with more than 70% of the clients investing in cross-platform buys
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TvTechnologyTvTechnology

NBCUniversal Says Its NBA Inventory Is Nearly Sold Out

Strong demand for the first season of its new NBA deal exceeded expectations, with more than 70% of the clients investing in cross-platform buys

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TvTechnology broke the news in on Tuesday, October 7, 2025.
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