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Movie theater trade group unveils new name, Cinema United, and renewed mission to promote moviegoing

  • The National Association of Theatre Owners has changed its name to Cinema United to avoid confusion with NATO and better align with CinemaCon and the Cinema Foundation, as stated by Michael O'Leary, president and CEO.
  • Cinema United represents over 32,000 movie screens in the U.S. And 30,000 screens in 88 countries, focusing on promoting and supporting theatrical exhibition, according to O'Leary.
  • The industry has faced challenges recently, with a box-office total down about 5% compared to last year’s figures, according to industry data.
  • A recent study indicates that 76% of Americans aged 12 to 74 attended at least one movie in 2024, highlighting ongoing engagement with cinema despite challenges.
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Movie theater trade group unveils new name, Cinema United, and renewed mission to promote moviegoing

The trade organization that represents movie theater owners in the U.S. and abroad is getting a rebrand.

·United States
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abc News broke the news in United States on Tuesday, March 18, 2025.
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