US EditionMovie theater trade group unveils new name, Cinema United, and renewed mission to promote moviegoing
- The National Association of Theatre Owners has changed its name to Cinema United to avoid confusion with NATO and better align with CinemaCon and the Cinema Foundation, as stated by Michael O'Leary, president and CEO.
- Cinema United represents over 32,000 movie screens in the U.S. And 30,000 screens in 88 countries, focusing on promoting and supporting theatrical exhibition, according to O'Leary.
- The industry has faced challenges recently, with a box-office total down about 5% compared to last year’s figures, according to industry data.
- A recent study indicates that 76% of Americans aged 12 to 74 attended at least one movie in 2024, highlighting ongoing engagement with cinema despite challenges.
13 Articles
13 Articles
Movie Theater Trade Org NATO Rebrands As Cinema United
The National Association of Theatre Owners, aka NATO, will now be known as Cinema United going forward. It’s a big name change for the trade org, with one of the reasons behind the change because, after 60 years, it was tired of being confused with the North Atlantic Treaty Organization. But also the name change […]
National Association of Theatre Owners Rebrands as Cinema United
The National Association of Theatre Owners is rebranding as the world transitions into a “new era" of moviegoing. What’s Happening: The National Association of Theatre Owners has officially rebranded as Cinema United.Cinema United is the world’s largest exhibition trade association and hosts the annual CinemaCon in Las Vegas.The decision stemmed...
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