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'National treasure' Brighton pier put up for sale

Brighton Palace Pier saw earnings fall to £300,000 in 2024 from £1.7 million the previous year amid declining tourism and rising operating costs, owners said.

  • Brighton Palace Pier is now being offered for buyers by its owner, Brighton Pier Group, aiming to return the best value for shareholders in a difficult decision.
  • The group said difficult trading in 2023–24 was driven by rising costs about 50% and a 4% drop in like-for-like sales, with non-resident fees doubled from £1 to £2.
  • The Brighton Palace Pier, a Grade II* listed structure measuring 1,772ft , opened in May 1899 after three years of construction and was bought in 2016 for 18m.
  • Anne Ackord said buyers would want to be in situ by the summer, signalling a push to complete a deal before peak season, and noted purchasers would need many millions.
  • Anne Ackord stressed the pier’s civic and historical importance, calling it a 'national and Brighton treasure,' and said there was an element of sadness, while marketing Lightwater Valley for £3m.
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22 Articles

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+6 Reposted by 6 other sources
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‘National treasure’ Brighton Palace Pier put on sale block

The pier saw earnings tumble to £300,000 in 2024 from £1.7 million the previous year as like-for-like sales fell 4%.

·London, United Kingdom
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The IndependentThe Independent
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The Independent (US)The Independent (US)
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Brighton Pier put up for sale after ‘difficult’ decline in tourism numbers

The 126-year-old structure will cost ‘many millions’ its current owners say

·London, United Kingdom
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The Times broke the news in United Kingdom on Friday, January 2, 2026.
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