US EditionNaixue pulls in nearly THB 3.5 million in first month in Chiang Mai—is the U.S. next?
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Naixue pulls in nearly THB 3.5 million in first month in Chiang Mai—is the U.S. next?
Chinese tea brand Naixue has opened its first store in Chiang Mai, Thailand, inside the popular Central Festival mall. This is the brand’s eighth location in Southeast Asia, and it’s already off to a strong start: lines formed from day one, orders kept climbing, and first-month revenue reached nearly THB 3.5 million (about $107,000 USD). At peak times, the store sold more than 2,000 cups a day, quickly earning a reputation as one of the city’s t…
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