MySpace Owners Confirm They Are Planning Another Comeback, but Say They Are Waiting for the Right Time
Tim and Chris Vanderhook say Myspace will return as an alternative to algorithm-driven feeds, after the platform once drew 115 million monthly visitors.
- Viant Technology co-founders Tim and Chris Vanderhook teased a MySpace relaunch in a new documentary directed by Tommy Avalone, though they provided no timeline for the platform's return after a failed 2013 revival attempt.
- Founded in 2003, MySpace dominated the web from 2005 to 2008 before Facebook quickly overtook it; the Vanderhook brothers subsequently lost over $150 million attempting to modernize the struggling platform.
- Analysts believe MySpace could resonate by offering a calmer, "specific time" experience, as users express fatigue with algorithm-driven feeds and nostalgia for the 2000s creates a potential opening in an overcrowded market.
- Marketing professor Dr. Alexa Fox of the University of Akron and Enders Senior Research Analyst Jamie MacEwan warn that direct competition against social giants is risky, suggesting "counter-programming" rather than chasing the next big thing.
- The Vanderhook brothers describe themselves as "stewards" of MySpace, planning to relaunch when "the right time" arrives, though success remains uncertain as they navigate sustaining user growth amid a complex advertising market.
32 Articles
32 Articles
The owners of Myspace want to breathe new life into the social network. But the internet feeling of 20 years ago cannot simply be brought back. So says Toon Coppens, co-founder of the social network Netlog.
MySpace is preparing to relaunch itself in the world of social media, raising questions about its success in a changing market. A possible MySpace comeback? A look ahead: The owners of MySpace have confirmed they plan to relaunch the social networking site, though they haven't specified a launch date or what the new product will look like. Tim and Chris Vanderhoek, founders of Viant Technology, discussed the plan in the documentary "MySpace," di…
Myspace Is Planning a Comeback and Pitching Itself as an Escape From the Algorithm
Myspace is back. Again. This time, the platform’s owners — brothers Tim and Chris Vanderhook — are pitching it as an antidote to the social media experience everyone seems to be complaining about. In a new documentary, they announced a relaunch built around the idea that people want to control their own feeds instead of being served what an algorithm decides they should see. After reportedly losing more than $150 million on the platform, they’re…
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