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Tesla Scrambles After Musk Sidekick Exit, CEO Takes over Sales

  • Tesla faced a leadership reshuffle in mid-2025 as longtime sales chief Omead Afshar departed, prompting CEO Elon Musk to directly oversee U.S. and European sales.
  • Afshar's exit followed a sustained sales downturn, with European sales dropping over 27% in May and a 60% plunge in some Nordic markets amid intensifying competition.
  • Tesla delivered approximately 389,400 vehicles in Q2 2025, slightly below estimates, while production surpassed forecasts with 410,244 units, amid softened consumer demand.
  • Tesla shares declined nearly 5% to $303.25 on renewed worries about subsidy cuts linked to Musk's public feud with President Trump over the "One Big Beautiful Bill" adding $5 trillion to the deficit.
  • The leadership shift and sales challenges underline Tesla's struggle to sustain growth as Musk balances multiple ventures and the company pivots toward autonomous tech deployment, including its recently launched Robotaxi fleet.
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After Tesla CEO Elon Musk fired Omead Afshar, the automaker's vice president of manufacturing and operations in North America and Europe, at the end of June, he took over primary responsibility for those regions himself. The dismissal didn't come easily, sales figures are still falling and the world's richest man at the turn of the second...

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Bloomberg broke the news in United States on Tuesday, July 1, 2025.
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