M&C Saatchi Rejects £50m Approach for Performance Division From Brave Bison
Brave Bison aims to grow its digital media planning business with a £50 million bid for M&C Saatchi's performance division, backed by key investors including Rupert Murdoch.
9 Articles
9 Articles
Murdoch-backed Brave Bison in £50m bid for M&C Saatchi division
The London-listed company run by brothers Oli and Theo Green has made a cash-and-stock offer for M&C Performance, a digital media planning and buying operation, Sky News learns.
Brave Bison makes £50m swoop for M+C Saatchi Performance
Social Chain owner Brave Bison has made a move to buy M+C Saatchi Performance (MCSP) from M+C Saatchi plc in a deal worth £50 million. The marketing and technology company said the proposal, which is currently non-binding, would combine MCSP with its existing performance marketing division to create one of the largest independent digital media groups outside of the US. Together, the two businesses would have a strong presence across the UK and …
M&C Saatchi rebuffs Brave Bison's takeover interest in performance division
Brave Bison has confirmed it made an unsolicited £50 million offer to acquire M&C Saatchi Performance, only to see the approach rebuffed by M&C Saatchi. Brave Bison, the next-generation marketing group, submitted a non-binding proposal for the companies, trade and assets comprising MCSP, which it planned to merge with its existing performance marketing operations. The […] The post M&C Saatchi rebuffs Brave Bison’s takeover interest in performanc…
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