US EditionMuch More than Sleeping: Turn Each Guest's Decision Into Income
Summary by Hosteltur: Toda La Información De Turismo
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In hotels, the ancillary revenues represent only 4%, but personalization offers a way to multiply them. Technologies such as selling by digital attributes and experiences allow monetizing each choice of the guest. This approach implies a cultural change: selling decisions, not just rooms. In the hotel world, there is a great conversation pending about an underutilized resource with enormous potential: complementary revenues, or ancillaries. Whil…
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