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MS Invests 4 Trillion Won to Launch Company: “AI Provides on-Site After-Sales Service”

Summary by 조선일보
MS Launches 4 Trillion Won Company to Provide On-Site AI Support; Big Tech Invests Trillions in Field Dispatch. On the 2nd (local time), Microsoft launched the MS Frontier Company, a dedicated organization for Front-line Engineering (FDE) that dispatches AI engineers to client companies to provide close support for the adoption and utilization of AI.

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MS Launches 4 Trillion Won Company to Provide On-Site AI Support; Big Tech Invests Trillions in Field Dispatch. On the 2nd (local time), Microsoft launched the MS Frontier Company, a dedicated organization for Front-line Engineering (FDE) that dispatches AI engineers to client companies to provide close support for the adoption and utilization of AI.

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[Digital Daily Reporter Lee Anna] With Microsoft (MS) establishing a dedicated organization to support the adoption of enterprise artificial intelligence (AI), the AI competition among big tech companies is shifting to the customer field. As companies move beyond the AI experimentation phase and demand actual business performance and return on investment (ROI), cloud and software firms are responding by deploying specialized engineers closely to…

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조선일보 broke the news on Friday, July 3, 2026.
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