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MrBeast built YouTube's biggest brand. Can he turn a profit?

Summary by Business Insider
Eric Charbonneau/Getty Images; Alyssa Powell/BIMrBeast became YouTube's top creator by spending lavishly on big video stunts.Now his company is entering a fiscal responsibility stage as it tries to become the next Disney.It's raised ad rates and is looking for brand deals and ways to use AI.MrBeast won the battle for attention. His next challenge: turning a profit.The 27-year-old became the world's top YouTuber by pushing videos to outrageous he…

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Business Insider broke the news in United States on Tuesday, August 26, 2025.
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