Motor racing dominates automotive sponsorship spend across the Americas in 2025, according to new data

Motor racing dominates automotive sponsorship spend across the Americas in 2025, according to new data

Motor racing has emerged as a dominant force in the sports sponsorship strategy of automotive brands across the Americas in 2025, accounting for 160 deals and approximately $380.6 million in annual value, according to a new report from GlobalData. The analysis, published in GlobalData’s “Sponsorship Sector Report – Automotive – Americas 2025”, highlights that motor racing represents nearly 20% of all automotive sports sponsorship activity in the…