US EditionMost Consumers Trust Traditional Ads Over Influencer Posts, Survey Finds
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Most Consumers Trust Traditional Ads Over Influencer Posts, Survey Finds
A new study shows that people trust influencer promotions less than standard advertising, even though influencers are everywhere. The research comes from the National Advertising Division (NAD) of the BBB National Programs, which tracks how influencer marketing plays out on social platforms. The group surveyed over 3,700 adults in the U.S. Most had seen influencer content, and many had made purchases because of it. Still, nearly one in four didn…
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