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Morrisons appoints former BP executive to head up its marketing

Summary by Marketing Beat
Supermarket chain Morrisons has named former BP executive Claire Farrant as its new group marketing director. She takes up the new role effective immediately. Farrant joins Morrisons after an 18-month spell with BP, prior to which she spent eight years at direct competitor Lidl, where she led the German discounter’s marketing output. A Morrisons spokesperson said: “Claire brings a brilliant mix of experience across food retail, digital, loyalty …
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Marketing Beat broke the news in on Friday, June 6, 2025.
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