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Morixe Buys the Former Quaker in Argentina and Adds the Magic Brand After the Departure of Pepsico
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Abillon. Morixe paid US$ 133 million for Argentina's cereal processor, so far controlled by PepsiCo. The transaction includes a plant and the Magic brand, free of liabilities. The Argentine market of oatmeal and polenta exceeds US$ 25,000 million annually and maintains a sustained growth.The agreement: from PepsiCo to Morixe The Argentine food market added a new consolidation chapter with the purchase of Argentina's cereal processor (ECA) by Mor…
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