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More Is More: Epsilon’s MacPherson Argues Broader Data Is the Key to Better AI – Beet.TV
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More Is More: Epsilon’s MacPherson Argues Broader Data Is the Key to Better AI – Beet.TV
RANCHO PALOS VERDES, CA — The advertising industry is rushing to embrace artificial intelligence. For Gillian MacPherson, VP, product and consumer insights at Epsilon, the key to unlocking AI’s potential is a robust data foundation built on a solid identity layer that can unify disparate information sources. “If you’re able to have a sound identity layer that can identify consumers and then use permissioned and robust first-party data combined w…
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