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More chips, less air: How Gujarat’s Balaji Wafers, which turned down Pepsi offer, became a snack giant

Summary by Ground News
Chandubhai Virani founded Balaji Wafers with his brothers Bhika Bhai and Kanubhai in 1982. The family chose the name because there was a Balaji temple just outside the cinema where they started their wafers business. In March, the company's turnover hit Rs 5,000 crore, adding a new feather to the crown.

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More chips, less air: How Gujarat’s Balaji Wafers, which turned down Pepsi offer, became a snack giant

In March, Balaji Wafers’ turnover hit Rs 5,000 crore, adding a new feather to the crown of the Virani family, whose journey began selling snacks at a cinema hall.

·New Delhi, India
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The Print broke the news in New Delhi, India on Saturday, December 9, 2023.
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