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Avenir Global Acquires Marker Collective
The deal adds 650 employees and expands Avenir’s tech-focused agency network, while Delve will serve as a shared platform across its brands.
Montreal-based Avenir Global has acquired three technology-focused agencies with 650 employees from British consultant Next 15 Group PLC for roughly $160 million, vaulting the firm into the world's 15 largest communications platforms.
The purchased division, Marker Collective, operates 20 offices across Europe, Asia, and the U.S. while managing approximately 450 clients, including Google parent Alphabet Inc.
Avenir Global CEO Jean-Pierre Vasseur said the agencies "fit our culture and expand our expertise in tech," with integration of the new teams as the company's short-term focus over the next year.
"Today's announcement is a strong vote of confidence," said Helena Maus, CEO of Marker Collective, in a press release on Thursday.
This transaction advances Avenir's growth strategy to build sector-specific companies as the firm consolidates the historically fragmented communications industry, backed by the Caisse.
The Montreal public relations firm National carries out the largest transaction in its history by acquiring a subsidiary of the British company Next 15, whose shares are listed on the London Stock Exchange.