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Money-losing companies with colorful histories have pivoted to crypto

  • More than 200 public companies, including those with varied pasts, have announced plans to hold cryptocurrency on their balance sheets as Digital Asset Treasury companies this year, reflecting a major market trend.
  • MicroStrategy was the first firm to start accumulating Bitcoin, and its success has influenced many others to become Digital Asset Treasuries, focusing on various cryptocurrencies.
  • Digital Asset Treasuries simplify crypto investments, allowing easier access for investors through stock purchases rather than managing digital wallets.
  • The trend of transforming into Digital Asset Treasuries raises concerns about sustainability and stock performance for many companies, especially as investor interest in Bitcoin-related assets grows.
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Associated Press NewsAssociated Press News
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Money-losing companies with colorful histories have pivoted to crypto

So far this year, billions of dollars have flowed into companies that have reinvented themselves by making the buying and holding of cryptocurrency their main focus.

·United States
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  • 78% of the sources are Center
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The Independent broke the news in London, United Kingdom on Wednesday, October 22, 2025.
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