Moloco Research Shows How The Mobile Gaming Industry Can Find New Sustainable Growth

Moloco Research Shows How The Mobile Gaming Industry Can Find New Sustainable Growth

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Apr 15, 2025-

[Digital Daily Reporter Moon Dae-chan] Nexon's new 'Mabinogi Mobile' is creating a new trend in the mobile MMORPG market based on the response of a wide range of users spanning generations and genders. The analysis is that differentiated content that reduces the burden of competition was effective. According to the Mobile Index on the 16th, Mabinogi Mobile has an even distribution of male and female users among all users. The age range of users…

Data digest: Minecraft rises, Scopely drives M&A, Thronglets, DC Dark Legion, Roblox numbers, spending trends, more

Every Wednesday we break down the latest data, research and financial results into digestible chunks. Read on for the numbers you need to know about minus the fluff. This column is sponsored by Xsolla, which can help you to quickly launch your branded web shop to boost revenue and expedite your marketing ROI. Get started here. Minecraft mobile revenue rises in wake of hit movie Appmagic estimates suggest the success of A Minecraft Movie have cau…

Gaming apps are driving more revenue from existing users: Moloco Research

Mumbai: Moloco has released its latest research report titled 2025 State of Mobile Gaming: In-App Purchase Trends of Leading Apps. The findings point to a new growth trajectory for the mobile gaming industry, with leading advertisers prioritizing long-term customer lifetime value (LTV) over short-term wins. The study, which analyzed data from 100 top gaming advertisers, reveals that the most successful mobile games are shifting their focus to su…