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Mobile Gaming Drives Performance for Programmatic Ads: Zynga’s Corentin Leydis – Beet.TV
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Mobile Gaming Drives Performance for Programmatic Ads: Zynga’s Corentin Leydis – Beet.TV
RANCHO PALOS VERDES, CA – Mobile gaming is emerging as a powerful complement to connected TV, giving advertisers new ways to combine premium storytelling with programmatic scale and measurable performance, according to Zynga executives speaking at the Beet Retreat LA. In an interview with Beet.TV contributor David Kaplan, Corentin Leydis, Zynga’s head of programmatic sales and agency relations, said the company is helping brands tap what he desc…
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