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New Enforcement Arm in Charge of Policing College Sports Rules to Be Led by MLB Exec

  • Following the approval of the $2.8 billion settlement in the House v. NCAA case, Bryan Seeley, a Major League Baseball executive, was appointed as the CEO of the newly established College Sports Commission on Friday.
  • The settlement, approved on June 6, 2025, permits schools to pay athletes directly for endorsements using their name, image, and likeness under a new regulatory framework.
  • Seeley brings over a decade of investigative and compliance experience from MLB, where he led inquiries such as the 2020 Astros sign-stealing case and managed legal and operations matters.
  • Seeley expressed enthusiasm about launching a framework that emphasizes equity, honesty, and access, while maintaining the distinctive principles of college athletics, and will begin overseeing compliance starting July 1.
  • The new commission will enforce rules on revenue sharing and NIL deals, operate a clearinghouse for third-party contracts, and report to power conference commissioners, signaling a shift from NCAA enforcement.
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MLB executive Bryan Seeley named College Sports Commission CEO after NCAA settlement approval

Bryan Seeley has been named the inaugural CEO of the recently established College Sports Commission.

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On3 broke the news in on Friday, June 6, 2025.
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