US EditionMISTV – Are we going back to linear? If so, what’s the impact on advertising? What role does AI have?
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MISTV – Are we going back to linear? If so, what’s the impact on advertising? What role does AI have?
MISTV – Are we going back to linear? If so, what’s the impact on advertising? What role does AI have? Stan Moote, CTO, IABM Beyond news and sports, many viewers have seemingly replaced standard linear broadcast with on-demand. This is particularly true with the generation that grew up with MP3 players and making their own playlist, rather than simply listening to a whole album. Now we appear to be moving back into a type of customized linear vie…
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