Toy Executive Joe Morrison Dies at 81

Toy Executive Joe Morrison Dies at 81

Joe Morrison, a visionary toy executive and creative force behind some of the industry’s most enduring franchises, passed away on May 13. He was 81 years old. Morrison began his career in the toy industry in 1978 at Mattel, where he quickly rose through the ranks to become Executive Vice President of Marketing. He led the company’s Boys’ Toys division during the development and launch of He-Man and the Masters of the Universe, one of the most i…

Mini Mattel 80 Years Mystery Minis with He-Man, Barbie, Polly Pocket and View-Master «Toy Blog

Funko pre-sold a collection of Mystery Minis Games mini-figure in honor of the 80th anniversary of giant Mattel. Mattel, founded in 1945 by Harold Matson, Elliot Handler and Ruth Handler, is one of the largest and most influential toy manufacturers in the world (was confused with a country recently by the one who should not be named). Throughout its 80 years of history, the company has created cultural icons such as Barbie (launched in 1959), th…