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Michelob Ultra Rewrites Playbook in Era of Health-Conscious Drinking - The Food Institute

Summary by foodinstitute.com
Michelob Ultra is winning over wellness-minded drinkers by positioning beer as a lifestyle choice, not just a weekend indulgence.
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Michelob Ultra Rewrites Playbook in Era of Health-Conscious Drinking - The Food Institute

Michelob Ultra is winning over wellness-minded drinkers by positioning beer as a lifestyle choice, not just a weekend indulgence.

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foodinstitute.com broke the news in on Thursday, July 24, 2025.
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