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Meta Is Now Designing Its Own, Cheaper AI Smart Glasses

Meta says the glasses are meant to expand Meta AI use, while the company denies plans for facial recognition.

  • On Tuesday, Meta announced a new line of AI-powered smart glasses starting at $299, marking the company's first wearable release without Ray-Ban or Oakley branding, featuring the Adventurer, Fury, and Starfire Kylie Edition designs.
  • While the new eyewear drops traditional branding, Meta continues its manufacturing partnership with EssilorLuxottica to produce the glasses, aiming to expand market share before Apple enters the wearables space.
  • These glasses utilize the Muse Spark AI model and retain the 12-megapixel camera found in previous generations, while supporting live translation in 20 languages and upcoming Pedestrian navigation features.
  • Meta faces competition from rival tech companies, including Snap's $2,195 Specs and ongoing developments from Google, while Pew Research reports 14% of American adults use Meta AI versus 44% for ChatGPT.
  • Following reports of surveillance code found in the Meta AI app earlier this month, the company confirmed these glasses include no facial recognition technology and continues exploring audio-only devices to expand its lineup.
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Meta Launches $299 Low-Cost AI Glasses, First Application of Private Brand. Meta is introducing low-cost AI smart glasses under its own brand. Meta launched the Meta Adventurer and Meta Fury smart glasses, developed in collaboration with eyewear manufacturer EssilorLuxottica, on the 23rd (local time). The two products are Me...

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Lisa Eadicicco of Meta announced a new line of AI-powered glasses designed by the company on Tuesday, further pushing into wearable technology, which has become a new frontier in the AI race. And what's the biggest change consumers will notice? A lower price tag. The new Meta glasses will start at $299, making them less expensive than the latest Ray-Ban models, which start at $379. That could help them reach a wider audience, which is crucial fo…

·Idaho Falls, United States
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Meta revealed this Tuesday (23) a new line of smart glasses, focusing on lower prices. Still unavailable in Brazil, the accessory comes to the American market for $300, cheaper than the company's previous line that costs $380 — in Brazil, the previous line comes out from R$3,3 thousand. The new accessories will also be produced in partnership with EssilorLuxotica, but there is a fundamental difference, which allowed the price to fall: they do no…

·Brazil
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MacRumors broke the news in United States on Tuesday, June 23, 2026.
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