Meta's Targeted Ads Contribute €213B and 1.5M Jobs to Europe

Meta has published results concerning the economic impact of its personalized advertising services in the European Union, with a particular focus on France. According to this report, the Group's platforms (Facebook, Instagram...) were associated with 34.65 billion euros in economic activity and the creation or support of 235 000 jobs in France in 2024. On a European scale, the impact would amount to 213 billion euros and 1.44 million jobs. The s…

Meta's Targeted Ads Contribute €213B and 1.5M Jobs to Europe

Meta’s Personalized Advertising: A Catalyst for Economic Growth in the EU In a significant revelation, a recent study underscores the vital role that Meta’s personalized advertising services play in enhancing economic growth and competitiveness across the European Union (EU). This study, pivotal in understanding the economic dynamics of modern advertising, highlights that Meta’s advertising tools […]

Social snapshot: Meta’s ad blitz is a land grab Immediate Future

Meta didn’t announce updates. It announced control. At NewFronts 2025, Meta rolled out tools, formats, and algorithms that signal one thing: it wants to own the attention economy from top to bottom. Discovery, distribution, and even your creative process. This isn’t just about more ad The post Social snapshot: Meta’s ad blitz is a land grab first appeared on Immediate Future.