Published

Meta trademark of 'X' logo may pose legal issues for Twitter, Musk amid company rebranding

  • Billionaire Elon Musk's decision to rebrand Twitter as X could face legal challenges due to existing trademark rights held by companies like Meta and Microsoft for the letter X.
  • Trademark infringement claims can arise if the new branding causes consumer confusion or encroaches on established brand equity.
  • Twitter's protection of its X brand may be limited, as the logo is not distinct and similar graphics may be the only area of protection.
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