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Meta trademark of 'X' logo may pose legal issues for Twitter, Musk amid company rebranding

  • Billionaire Elon Musk's decision to rebrand Twitter as X could face legal challenges due to existing trademark rights held by companies like Meta and Microsoft for the letter X.
  • Trademark infringement claims can arise if the new branding causes consumer confusion or encroaches on established brand equity.
  • Twitter's protection of its X brand may be limited, as the logo is not distinct and similar graphics may be the only area of protection.
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Lean Right

Twitter has been renamed X, but the new name could land owner Elon Musk in trouble. Indeed, Microsoft, Meta and hundreds of other companies have rights to the symbol X as a trademark, although this would not directly endanger Musk's company. On the other hand, it is likely that there will be lawsuits.

·Kobbegem, Belgium
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Lean Left

Twitter seems to avoid the lawsuits.

·Bratislava, Slovakia
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Lean Left

The new logo of social network Twitter may cost multi-billionaire Elon Musk pretty dearly. Lawyers point out that renaming Twitter to X can be very complicated in legal terms. This is due to the fact that other companies currently have intellectual property of the letter X, especially US Microsoft and Meta Platforms.

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  • 43% of the sources lean Right
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The Messenger broke the news in New York, United States on Monday, July 24, 2023.
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