US EditionMeta Gives Advertisers New AI Personalization Tools - While Using Your Chats to Target Content
Meta will personalize ads using AI chatbot interactions starting December 16 and offers a free Business AI agent to assist online sales and customer support.
- Starting December 16, 2025, Meta Platforms Inc. will use AI interactions to personalize ads and content on Facebook, Instagram, and WhatsApp, notifying users from October 7, 2025.
- Meta's Business AI agent offers product recommendations and customer support on Facebook, Instagram, WhatsApp and Messenger and is free to eligible small- to medium-sized businesses via Meta Ads.
- The rollout excludes the United Kingdom, the European Union and South Korea for now, and Meta says chats before December 16, 2025 won’t be used.
- For marketers, AI-chat intent means fresh high-intent signals that could sharpen targeting across Facebook, Instagram and other Meta apps, affecting over one billion users worldwide.
- Amid privacy concerns, regulators in the European Union and the United States are watching closely as Meta's investments suggest a pivot toward AI as a core revenue driver.
21 Articles
21 Articles
Meta AI to Deliver Ads to Users Based on Chats With Bot
Meta AI users will soon start seeing ads based on their interactions with the “AI at Meta” bots, according to a statement released by the company on Oct. 1. “We will soon use your interactions with AI at Meta to personalize the content and ads you see, including things like posts and reels,” the company said. “We’ll start notifying people about this update on October 7, 2025 via in-product notifications and emails, several weeks before it goes i…
Meta Mines Your Chatbot Discussions to Serve More Personal Ads
Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world. Today, Riley Griffin reports on Meta Platforms Inc.’s decision to use conversations with its AI chatbot to help present people with targeted advertisements.
Meta will soon use your AI chat interactions to target ads and content and users can't opt out
Meta will begin displaying ads and personalized content based on user interactions with its generative AI tools starting December 16. Users will be notified by October 7 but cannot opt out. The update applies only to those using Meta AI across its platforms.
Meta will soon use your conversations with its IA chatbot to target your interests and customize the ads you see on its platforms it will not be possible to avoid themThe topics discussed during an exchange with Meta AI will serve as new clues to better target a user's interests. Starting December 16, 2025, the company will start using the conversations that users have with its Meta AI assistant to customize the content...
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