US EditionMeta makes Opportunity Score available to all advertisers for real-time campaign feedback
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Meta makes Opportunity Score available to all advertisers for real-time campaign feedback
Meta has made its 'Opportunity Score' feature in Meta Ads Manager available to all advertisers, following a phased rollout that began earlier this year. The feature provides a 0–100 score assessing how well a campaign is configured in line with Meta’s AI-based best practices and recommendations. The score does not reflect campaign performance but rather the degree to which advertisers have implemented suggested optimisations, such as correcting …
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