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Men's college hoops enters Madness with momentum

Summary by Sports Media Watch
The following article "Men’s college hoops enters Madness with momentum" originally appeared on Sports Media Watch. Men’s college basketball is heading into March Madness with some ratings momentum. College basketball’s conference championship weekend produced seven of the ten largest audiences this season, led by the Michigan-Wisconsin Big Ten Tournament final at 4.53 million viewers on CBS — up 24% from Illinois-Wisconsin last year (3.65M) and…
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Men's college hoops enters Madness with momentum

The following article "Men’s college hoops enters Madness with momentum" originally appeared on Sports Media Watch. Men’s college basketball is heading into March Madness with some ratings momentum. College basketball’s conference championship weekend produced seven of the ten largest audiences this season, led by the Michigan-Wisconsin Big Ten Tournament final at 4.53 million viewers on CBS — up 24% from Illinois-Wisconsin last year (3.65M) and…

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Sports Media Watch broke the news in on Wednesday, March 19, 2025.
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