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Melania Trump Rings the NYSE Opening Bell, Placing Her Documentary Promotion at the Center of the Business World

Melania Trump promoted her documentary on the 20 days before President Trump's second inauguration by ringing the NYSE opening bell, with Amazon MGM paying $40 million for film rights.

  • On Wednesday, Jan. 28, First Lady Melania Trump rang the New York Stock Exchange opening bell to promote her documentary "Melania" ahead of its Jan. 30 global release.
  • Days earlier, Melania Trump hosted a private White House screening of the documentary "Melania," chronicling the 20 days before President Donald Trump’s second inauguration, attended by Tim Cook and Mike Tyson.
  • Onstage at the NYSE, Melania Trump received a commemorative medallion and glass plaque before ringing the bell on the marble stage with NYSE President Lynn Martin and Chairman Jeffrey Sprecher.
  • The commercial stakes are high, with a $35 million marketing push and Amazon MGM Studios paying roughly $40 million for the film's rights, drawing business leaders and Trump promotion.
  • Directed by Brett Ratner, director, the film marks his first major project since 2017 accusations, while Marc Beckman, Melania’s outside adviser and agent, said it is 'not political at all' amid online critics and tensions following the federal shooting of Alex Pretti.
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Melania Trump rings the NYSE opening bell, placing her documentary promotion at the center of the business world

First lady Melania Trump rang the opening bell at the New York Stock Exchange Wednesday morning, giving her a high-profile platform in the business world as she seeks to build momentum toward the release of her documentary later this week.

·Atlanta, United States
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WABC broke the news in on Wednesday, January 28, 2026.
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