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'Meghan Markle used common tactic to drive As Ever sales but it can quickly fall flat' - The Mirror

  • Meghan Markle launched her As Ever product line on Wednesday, selling out in under an hour after much anticipation since April 2024.
  • Food scientist Sarah Bond praised Meghan's jam for being 'nutritionally clean' and avoiding artificial ingredients.
  • Royal experts criticized Markle's products for being 'out of touch' due to high prices, including £11 for raspberry jam.
  • Markle's products were tied to her Netflix show, With Love, Meghan, which has been renewed for a second season.
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Raspberry jam for 140 kronor and honey for almost double that, yet it only took 30 minutes for everything to sell out when Meghan Markle launched her new lifestyle brand. Now the question is: was it just clever marketing?

·Stockholm, Sweden
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As ever is a brand of table art products, developed by Meghan Markle. A nutritionist looked at the composition of this collection and revealed if they are really good for health, as the Duchess of Sussex affirms.

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  • 67% of the sources lean Right
67% Right
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Voici.fr broke the news in on Friday, April 4, 2025.
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