US EditionMeghan's Lifestyle Brand As Ever and Netflix End Partnership
Meghan Markle will independently grow As Ever after Netflix ended their collaboration due to commercial challenges and stalled projects, sources said.
- Recently, Netflix ended its partnership with Meghan Markle's As Ever after two seasons, launched in April 2025, as the brand seeks independence.
- Insiders point to development delays and changing renewal decisions at Netflix, with Sussex-linked projects stuck in limbo and Markle’s show not being recommissioned.
- Reports from Netflix's Los Angeles offices detail overflowing As Ever product and staff giveaways, as As Ever struggled to sell items and faced significant overstock last month.
- An As Ever spokesperson said the brand is grateful for Netflix's support and will continue independently, with Meghan Markle leading its next chapter, according to the company statement.
- The split comes amid a reshaping of the Sussexes' multiyear deal dating to their $100 million contract, with several projects like Meet Me at the Lake and Cookie Queen still unsold or in development.
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63 Articles
The streaming platform Netflix and Meghan Markle ended their collaboration in the lifestyle brand As Ever, a project promoted by the Duchess of Sussex.The separation takes place after the low performance of the With Love program, Meghan, which operated as a television showcase to promote the brand driven by Prince Harry's wife. Industry sources indicated that Netflix took a cautious stance regarding the brand's growth, while Meghan Markle sought…
Netflix has been working with Harry and Meghan for a long time. Only last summer there was a new contract. But now the streaming service of Meghan's brand »As ever«, which offers luxury food, among other things.
It is the end of an era for the streaming catalogue. On Friday, March 6, 2026, the break in the partnership between Meghan Markle and Netflix was confirmed. After six years of collaboration and notable audience successes, Prince Harry's wife chose to put an end to this alliance.
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