Meeting users where they are: inside Bloomberg Media’s approach to product innovation
Summary by Media Voices Podcast
1 Articles
1 Articles
All
Left
Center
Right
Meeting users where they are: inside Bloomberg Media’s approach to product innovation
Bloomberg Media went all-in on an audience-first publishing strategy at the end of 2022, dropping programmatic advertising and committing to actively listening to its audiences. A little over two years in, Global Head of Product Marissa Zanetti-Crume for the news business explains that every project starts with two questions: how will this serve our audience and how will this serve our business?
Coverage Details
Total News Sources1
Leaning Left0Leaning Right0Center0Last UpdatedBias DistributionNo sources with tracked biases.
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage