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Meet The Strategist Behind Those Viral Chili's TikToks
Summary by Her Campus
1 Articles
1 Articles
Meet The Strategist Behind Those Viral Chili's TikToks
When Luz Bickert started working for Chili’s in her 20s, she knew she wanted to engage a young audience. Now, nine years later, as the director of social and digital marketing, she knows a thing or two about getting Gen Z to fall in love with Chili’s. (Those Wicked margarita TikToks? Yeah, she helped make those go viral.) To anyone who loves to scroll, Bickert has a pretty sweet gig — I mean, spending time on social media is crucial to her role.…
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