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Why the ‘King of K-Pop’ Lee Soo-Man Is Looking at the China Market

Lee Soo Man, credited with pioneering K-pop's global expansion, is honored amid ongoing debates over industry practices and a $5 million investment in BoA's U.S. debut.

The founder of SM Entertainment, Lee Soo-man talks about his Amazon biography, K-pop in China, and his latest band A2O May.

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Fortune broke the news in New York, United States on Sunday, November 2, 2025.
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