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'Domidog' Robot Guard Dog Is Sent in to Protect Your Domino's Pizza From Gulls

UNITED KINGDOM, JUL 20 – Domidog uses advanced navigation to deliver pizzas while reducing seagull food theft, which affects 61% of seaside visitors, Domino's said.

  • This summer, Domino's unveiled Domidog, a robotic dog designed to protect pizza from seagulls at seaside hotspots in Britain.
  • A survey of 1,500 beachgoers revealed one in three have had their food snatched by seagulls, with 61% citing food theft and 50% noting aggressive behaviour.
  • With 360-degree perception, Domidog provides obstacle avoidance, reflecting Boston Dynamics' robotics research pedigree.
  • Izzy Gardener said, "Seagulls have claimed too many seaside snacks, and it's time we did something about it," adding "We're always exploring new and innovative ways to keep your pizza as hot and fresh as possible on its delivery journey."
  • A OnePoll.com study found 61% say seagulls steal food, with 50% citing aggressive behaviour, 10% property damage and 19% frightened children.
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The National broke the news in Glasgow, United Kingdom on Sunday, July 20, 2025.
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