Media Planners, Take Note: The Western Cape`s 2025 Event Calendar Is a Goldmine for OOH

Why The World Can’t Stay Away from the Western Cape

The South African Rand’s global affordability is sparking a tourism boom in the Western Cape, drawing travellers to its world-class attractions. As of April 2025, the rand’s value makes our sun-drenched beaches, majestic mountains, and vibrant towns an irresistible bargain for international visitors. The recent World Travel Market Africa in Cape Town amplified this buzz, cementing the region as a must-visit destination for adventurers, culture s…

Media Planners, Take Note: The Western Cape`s 2025 Event Calendar Is a Goldmine for OOH

Cape Town is always a vibe — but 2025? It's on another level. With a jam-packed calendar of global and local events, the Western Cape is shaping up to be one of the hottest Out-of-Home (OOH) advertising playgrounds in the world, says Steve Duck, Chief Revenue Officer of Media at Tractor.