US EditionMedia channels help brands reduce ‘skip-ad’ barriers
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Media channels help brands reduce ‘skip-ad’ barriers
This insight was shared at the “FMCG 2025: Product Innovation and Effective Communication Strategies” forum, co-hosted by Chicilon Media and NielsenIQ Vietnam on March 28 in Ho Chi Minh City. Nguyen Cao Ngoc Dung speaking at the FMCG 2025 forum. Photo courtesy of Chicilon Media NielsenIQ highlighted the significant shift in consumer habits regarding media consumption. According to NielsenIQ’s statistics, 70% of survey participants are using ad-…
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