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Media Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform

Summary by Digiday
Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for.

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Media Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform

Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for.

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Digiday broke the news in on Monday, June 30, 2025.
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