US EditionFox News Covered Sydney Sweeney ‘Good Jeans’ ad 28 Times More than Epstein This Week
NEW SOUTH WALES, AUSTRALIA, JUL 31 – Fox News devoted over 85 minutes to Sydney Sweeney's American Eagle jeans ad, mentioning it more than four times as often as the Jeffrey Epstein saga, highlighting a media focus shift.
- This week, Fox News allocated more than 85 minutes spread over a minimum of 20 segments to Sydney Sweeney's American Eagle jeans commercial, mentioning it 62 times, while Jeffrey Epstein was discussed for less than three minutes with only 14 mentions.
- This coverage imbalance arose amid social media backlash accusing the ad's focus on a blonde, blue-eyed actress and its tagline of promoting eugenics and whiteness, which Fox News framed as liberal outrage.
- Fox News hosts like Jesse Watters described critics as freaked out liberals and attributed the controversy to left-wing cancel culture, while other outlets like MSNBC and CNN covered Epstein far more extensively than the Sweeney ad.
- According to a report by Media Matters for America, Fox News gave significantly more airtime to Sydney Sweeney’s American Eagle commercial, referencing it 62 times between Monday and midday Thursday, while Jeffrey Epstein was mentioned only 14 times. In contrast, MSNBC and CNN extensively covered Epstein’s case, with hundreds of mentions, but scarcely referenced Sweeney’s ad.
- This focus shift suggests Fox News prioritized the cultural conflict around the ad over developments in the Epstein saga, drawing criticism about media bias and raising questions about differing news priorities across networks.
16 Articles
16 Articles
An advertising video with Sydney Sweeney provokes criticism – and ponders about the relationship between DNA and pants.
Fox News Spends Way More Time on Sydney Sweeney Than Epstein
Fox News is hard at work covering the “woke” outrage over Sydney Sweeney’s American Eagle campaign, which it devoted substantially more mentions to than Jeffrey Epstein’s relationship with Donald Trump this week. CNN anchor Abby Phillip laid out the stark figures highlighting colleague Brian Stelter’s “search for how many times both stories were mentioned on Fox.” The results were quite telling. “Since Monday, 181 times for Sydney Sweeney’s jean…
This summer, we'll be highlighting someone who has positively impressed us each week. But even a less-than-stellar performance can earn us a mention in our Hot or Not column. This week, we're choosing Hollywood actress Sydney Sweeney after the uproar surrounding an advertising campaign featuring her. And we're raising our eyebrows about Magda from B&B Vol Liefde.
The Independent
The Independent (US)Fox News covered Sydney Sweeney ‘good jeans’ ad 28 times more than Epstein this week
According to a study by Media Matters, the conservative cable giant has discussed the Sydney Sweeney ad a total of 85 minutes on air while devoting just three minutes of coverage to the Epstein saga.
A controversial commercial with Sydney Sweeney sparks a debate on racism in the US. Even the White House takes a stand on the incident.
Coverage Details
Bias Distribution
- 46% of the sources lean Left, 46% of the sources lean Right
Factuality
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