US EditionMcDonald’s Is Closing Its CosMc’s Restaurants but Plans to Test Drinks the Chain ‘Inspired’
- McDonald's announced it will close all CosMc's standalone locations starting in late June 2025 across the U.S., including the original Bolingbrook site near Chicago.
- The closure follows a pilot launched in December 2023 to test a small-format, beverage-focused concept aimed at attracting afternoon snackers and competing with rivals like Starbucks.
- CosMc's featured customizable, colorful drinks with a sci-fi theme, including items like Churro Frappe, Sour Cherry Energy Burst, and a prickly pear slushy, and used drive-thru lanes managing order complexity.
- McDonald's stated that the CosMc's experiment provided valuable insights in a short amount of time and served as a foundation for exploring innovative flavors without disrupting their main restaurant operations.
- McDonald's will discontinue the CosMc's app but plans to test beverages inspired by CosMc's at regular McDonald's locations, signaling continued development in the fast-growing $100 billion afternoon snacking market.
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