McDonald's Largest Franchisee Reports Strong Digital Growth as Loyalty Program Reaches 21.5M Members
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McDonald’s Expands Technology Investments to Drive Speed, Loyalty and Operational Efficiency
McDonald’s is undertaking a multi-year transformation aimed at improving the customer experience, strengthening loyalty engagement, and modernizing how its restaurants operate. Speaking on the company’s second-quarter earnings call, CEO Chris Kempczinski outlined how technology is becoming central to these efforts, shaping both front-of-house and back-of-house processes. A large part of this transformation centers on McDonald’s partnership with …
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