Why Maxwell House Coffee Just Changed Its Name to Maxwell Apartment

Why Maxwell House Coffee Just Changed Its Name to Maxwell Apartment

The brand has temporarily changed its name to reflect rising costs of coffee—and housing.

In This Economy!? Maxwell House Rebrands As Maxwell Apartment

By Chris Kelly Dive Brief: Maxwell House is running a tongue-in-cheek campaign that rebrands the 133-year-old Kraft Heinz coffee label as Maxwell Apartment, per details shared with Marketing Dive. Consumers can purchase Maxwell Apartment coffee on Amazon, securing a year’s worth of product for less than $40, while supplies last. The offer includes rebranded canisters and a 12-month “lease.” The effort nods to the current tough economic climate …

Maxwell House coffee rebrands for first time in 133 years

Maxwell House, the iconic coffee brand that has been a staple in American households for over 130 years, is undergoing a historic change. For the first time in its long history, the company is changing its name. This shift marks a significant moment for the beloved brand, which has been associated with coffee for generations. Kraft Heinz The decision to rebrand is part of a larger strategy to modernise the company and appeal to younger,…