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Mattel Announces Publishing Partnerships

Summary by The Toy Book

Mattel is expanding its reach as it reaches 80, building publishing partnerships with Yoto, TOKYOPOP, and Tonies to reach consumers globally. The deal will bring Hot Wheels, Barbie, and Thomas and Friends to young listeners and readers. “We’re excited to bring these beloved franchises to new audiences through dynamic manga-style storytelling,” says Ryan Ferguson, Global Head of Publishing at Mattel “Barbie and Hot Wheels are timeless brands tha…

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Mattel Announces Publishing Partnerships

Mattel is expanding its reach as it reaches 80, building publishing partnerships with Yoto, TOKYOPOP, and Tonies to reach consumers globally. The deal will bring Hot Wheels, Barbie, and Thomas and Friends to young listeners and readers. “We’re excited to bring these beloved franchises to new audiences through dynamic manga-style storytelling,” says Ryan Ferguson, Global Head of Publishing at Mattel “Barbie and Hot Wheels are timeless brands tha…

2 days ago

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The Toy Book broke the news in 2 days ago on Wednesday, April 2, 2025.

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