Mattel to Keep Producing WWE Toys as Partnership Renewal Confirmed

Mattel, WWE Strike Renew Licensing Deal to Tag Team the Action Aisle

Mattel continues its partnership with WWE by announcing a multi-year extension to their global licensing agreement. With this expansion, the toy company will produce new ranges of WWE products, including action figures, playsets, roleplay items, and vehicles.  This dynamic duo has delivered a variety of WWE toys since 2010, now sold in more than 50 markets worldwide. With this extended arrangement, Mattel will continue to make products for the …

WWE and Mattel officially announce the renewal of their collaborative relationship for the manufacture and commercialization of wrestling products. Next, we read the press release. View this post on Instagram A post shared by MATTEL (@mattel) ► Renewed relationship EL SEGUNDO, California, April 14, 2025 — Mattel, Inc. (NASDAQ: MAT) and WWE, part of TKO Group Holdings (NYSE: TKO), today announced a multi-year extension of their global licens…

Mattel and WWE renew global licensing partnership

The multi-year extension comes at a time of major international expansion for WWE and solidifies Mattel’s continued creation of WWE action figures, playsets and more. Mattel and WWE have announced a multi-year extension to their global licensing agreement which sees Mattel continue to produce a wide range of WWE products, including action figures and accessories, playsets, role play items, vehicles and vehicle accessories. Mattel and WWE have pa…

WWE reaches 'multi-year extension' with toy company Mattel - POST Wrestling | Podcasts, News, Reviews | WWE AEW NXT NJPW

A long-standing partnership with popular toy brand Mattel will continue as part of. a "multi-year extension," WWE announced this week.

WWE Renews Global Licensing Partnership With Mattel

WWE has announced that it has extended its global partnership with Mattel, resulting in a multi-year renewal. Mattel will continue to create toys, action figures, and additional products for WWE. You can check out the official announcement below: Mattel and WWE® Renew Global Licensing Partnership Multi-year extension comes at a time of major international expansion for WWE and solidifies Mattel’s continued creation of WWE action figures, playset…

WWE Renews Long-Running Partnership - WrestleTalk

WWE have renewed a long-running business partnership under a new multi-year global licensing agreement announced on April 14, 2025.