US EditionTikTok Shop Loses Its Spark as Sellers Face Paid Reality
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TikTok Shop Loses Its Spark as Sellers Face Paid Reality
When TikTok Shop launched in the United States, sellers discovered something rare: a platform that could send their products viral without charging them a cent. For a while, that promise delivered. Handmade goods, quirky snacks, and niche fashion items found unexpected fame, powered by an algorithm eager to experiment. For small business owners, it felt like a digital gold rush. Now, that rush has ended. In 2025, the organic reach that once fuel…
TikTok Shop, an e-commerce platform under ByteDance, is preparing to lay off 2,500 employees in Indonesia. TikTok Shop,...
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