Maserati in an electric vehicle future without reason to exist?

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Ownership

It has recently become known that parent company Stellantis wants to invest less in the Maserati brand than originally planned. The sporty Italian brand is therefore on the brink of collapse. The Automobilwoche has now analysed why this is and how Maserati might still be saved after all. The failure is therefore primarily due to one issue: the electrification of the brand, which was tackled too late and ignored by the customer. Last year, Masera…