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Martin Lewis asks for help to stop growing finance scam in one easy step

Martin Lewis, the Money Saving Expert founder, issued an urgent scam warning on June 2, 2025, about AI-generated fake videos of him.
The warning followed incidents where deep fake videos falsely showed Lewis promoting investments and urging viewers to join a Whatsapp group, misleading his followers.
Lewis has consistently stated he does not recommend investments, focusing only on saving money and campaigning against scam financial posts on social media.
He urged people to report the videos as scams to platforms and warn others with replies, emphasizing these criminals have nothing to do with him and saying, "No one is looking after you."
Lewis cautioned against trusting adverts with celebrity faces or promises of quick riches, advising that investments require detailed research on legitimate websites, not clicking social media links.

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